Understanding the three main aspects of a product. Design, engineering and communication

People rarely buy a scientific product the first time they hear about it. Distinguishing customer awareness stages—unaware, problem-aware, solution-aware and product-aware—helps you tailor your message and move prospects along the journey.

Prospects rarely buy after one interaction; it often takes five to seven touches across channels to build trust and prompt action.

Digital marketing is essential for science start-ups; build a strong website, nurture an email list, engage on social platforms, and use SEO and targeted ads to reach your audience.